Bringing together the best of Google’s products and people, the Google for Startups Cloud Program provides your business with financial, business, and technology support to accelerate your startup’s growth.

Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed.